Content Marketing & E-commerce Manager at International Mountain Bicycling Association
Marketing and Advertising | Greater Denver Area, US
Passionate about bikes and the outdoors. Someone who believes the largest barriers are mental, not typically physical. It's a lesson experienced each time I challenge myself to a tough ride or run.
Currently managing and creating digital marketing content, systems and a staff of five to maintain and grow membership for the International Mountain Bicycling Association through IMBA.com, CRM marketing, social media and print marketing collateral. Manage, source and design IMBA branded goods sold through the organization's e-commerce store.
Completed a Masters of Arts in Digital Media Studies at the University of Denver where I gained skills to develop web-based content and interactive platforms for screen-based media, as well as physical spaces.
Passionate about showing the world a reflection of itself through stories in many forms.
2016 - Present
Content Marketing & E-commerce Manager / International Mountain Bicycling Association
Oversee content and systems of IMBA.com, multiple social media channels and print marketing. Managing, sourcing and designing IMBA branded goods sold through the organization's e-commerce store.
2010 - Present
Co-Owner / Content Creator / Joshua & Co. Photography / Consortium Productions, LLC
Produce images, video, audio and other multimedia for client websites, advertising materials, weddings, newspapers and other national editorial publications. Plan and manage content creation of portfolio websites for small businesses in addition to educating clients on web-based marketing and search engine optimization (SEO).
Membership & E-commerce Manager / International Mountain Bicycling Association
Coordinate member retention and acquisition efforts, membership benefits, and manage the membership data of more than 205 IMBA chapters. Utilize a variety of creative direct marketing (direct mail, display advertising, email, event marketing, social media) and other communications to members to strengthen the IMBA network and organization. After implementing several CRM system changes with my team of five, 2015 membership growth was 21% generating $1.4M in revenue and is currently at over 16% growth for 2016. Also, manage the e-commerce platform on IMBA.com including sourcing design and product, sales tracking, inventory, product pages and fulfillment of orders through staff.
Digital Marketing & E-Commerce Specialist / International Mountain Bicycling Association
Helped manage and create various forms of marketing content for the International Mountain Bicycling Association through IMBA.com, multiple social media channels and print marketing. Helped grow social followers by more than 45% year over year. Managed, sourced and designed IMBA branded goods sold through the organization's e-commerce store where yearly sales growth was over 25%.
Owner / Photographer / Joshua Lawton Photography
Freelance photographer and multimedia producer for editorial, corporate, and various other clients in Colorado and nationally producing content for print, digital and other media platforms.
Digtial Media Outreach Center Intern / Open Media Foundation
Developed several websites for OMF clients utilizing the complex yet flexible content management system open-source framework Drupal. Expanded proficiency in XHTML, CSS, PHP structures and multiple component plug-ins for interactivity and display of versatile websites. Started gaining Adobe Flash/ActionScript 3.0 skills for rich media development as well.
Photojournalism Instructor - Adjunct / Metropolitan State College of Denver
Taught an upper-division course of Photojournalism. Inclusion of multimedia production to the aspects of technical, theory, law, and visual elements of the craft.
Designed and created a Multimedia Journalism course to include blogging, audio capture and editing, photojournalism, video editing and other multimedia production.
Staff Photographer / Daily Camera
Worked as a staff photojournalist covering daily assignments as well as comprehensive reporting packages. Produced multimedia pieces for the newspaper's website www.dailycamera.com including audio slide shows and online video.
Intern Photographer / The Pueblo Chieftain
General assignment photographer covering daily assignments and projects.
Intern Photographer / Daily Camera
Intern photographer via the Scripps Howard Foundation shooting daily assignments.
Stringer Photographer / Ventura County Star
Photographed various daily assignments throughout the Ventura County area.