Coordinated member retention and acquisition efforts, membership benefits, and management of membership data of more than 210 IMBA chapters. Utilize a variety of creative direct marketing (direct mail, display advertising, email, event marketing, social media) and other communications to members to strengthen the IMBA network and organization. After implementing several CRM system changes with my team of five, 2015 membership growth was 21% generating $1.4M in revenue. 2016 membership growth was 10% generating $1.7M in revenue. Also, managed the e-commerce platform on IMBA.com including sourcing design and product, sales tracking, inventory, product pages and fulfillment of orders through staff.